So, Lets start with what is Digital marketing?

As you know google is updating its algorithm hundreds of times per year. It feels overwhelming for keeping up with all of these changes.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2020.

Google collects massive amounts of traffic and leads — search engine optimization (SEO) opens the doors. It is a major part of inbound marketing.

STATISTICS FOR SEO

1. Good contents can increase blog traffic y up to 2,000%.

Content is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content is the pillar of a successful SEO strategy. Your content should be long, informative, and always high quality. Consequently, the better the content, the more traffic it will drive.

According to these content marketing statistics, if you still haven’t made content your number one priority, now is the time to change this.

2. Google is responsible for 96% of all smartphone search traffic and 94% total organic traffic.

The rising of smartphone use is still continue giving Google a major boost. So nowadays it’s of the utmost importance to have a mobile-friendly and Google-friendly website to ensure users have a seamless experience.

3. Search engine currently drive 93% of all websites traffic.

Digital marketing statistics, this one comes as no surprise. Search engines such as Google and Bing drive the majority of web traffic. Consequently, search engine optimization is a leading driver for organic ranking

performance on search results and therefore the biggest factor in increasing organic prospect opportunities.

4.  84% of people will abandon a purchase if they’re dealing with an unsecure website.

Google already labels sites that are without HTTPS as “not secure” ones and potential customers will think twice before doing business with those sites. So to be safe, you better get an SSL certificate for your website.

5. WordPress accounts for 27% of all websites around the world, but only about 40% of WordPress sites are up to date.

Many digital marketing stats and facts suggest that WordPress is the most popular CMS on the web. Over the years there were many new and improved versions introduced for better performance and enhanced security measures. Surprisingly, there are many outdated WordPress sites across the web.

6. Link building is the most difficult SEO tactic to perform, according to 65% of marketers.

Link building a quality, diverse backlinks profile comes with many challenges, according to many digital marketing SEO stats. This tactic combines content,

programming and psychology to get other people to link to your site, making it one of the most complex SEO practices.

7. SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.

If you’re still doubting whether or not to employ search engine optimization, here’s a tip—go for it! Creating an appealing and lasting online presence with increased visibility is a must. According to recent digital marketing stats, websites ranked on Google’s first page receive 91.5% of clicks, thus increasing the conversion rate.

8. Organic SEO is about 5.66 times better than paid search ads.

When done correctly, SEO gets your website in front of your target audience, and organic results are a more respected resource compared to paid search ads. In fact, 70–80% of search engine users completely ignore paid ads and focus only on organic results.

9. 61% of companies name “growing SEO” as their biggest priority in 2019.

Digital marketing statistics show that only 61% of global professionals believe their marketing efforts are truly effective. Many of them are optimistic about search engine optimization, putting it as their top priority this year.

10. Organic search drives 51% of content consumption.

Organic search is the largest source of traffic, topping paid search, which, on the other hand, drives significant revenue. Also, organic search tops social, which accounts for 5% of the total traffic.